Thread:Avillan/@comment-13044713-20130729052050/@comment-47205-20130729064148

You typed, when it should have been. Using curly bracket pairs transcludes the entire named page.

If there's no namespace given, it assumes the Template: namespace (you have to add "Main:" to the front if you want to transclude a namespace-less page). or Template:Creature includes the text Creature:, where the square brackets give a link and "" is what you type on the other side of the pipe when using the template in coding, e.g. becomes Avilian.